New Street is a new service in Northern NSW that needed an information brochure to let people know about the service. The service is for young people, so the brochure needed to be welcoming and interesting for the target group.
The New Street and Health Literacy teams developed a draft brochure and then sought community feedback. Feedback was positive about the information in the brochure, but young people consulted thought that it was too boring. The team listened to this feedback and engaged a graphic designer to add some interest to the brochure.
The final brochure is colourful and interesting, but still meets health literacy standards and conveys the necessary information.
Street brochure before & after consumer feedback
Front
Back
Northern NSW Health Literacy Project acknowledges the traditional custodians of the lands across our region and pays respect to the Elders past, present and emerging. We recognise these lands were never ceded and acknowledge the continuation of culture and connection to land, sky and sea. We acknowledge Aboriginal and Torres Strait Islander peoples as Australia’s First Peoples and honour the rich diversity of the world’s oldest living cultures.